Target Silicone Valley: Getting Hired at the Hottest Tech Companies

by QuickCert on June 23, 2011

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With the United States economy suffering from record unemployment levels, the online technology industry is still growing rapidly. With the popularity of social networking, new startup companies are entering the field every day. The first dot-com boom of the 1990s led to the creation of many startup technology companies that have now grown into large corporations. Companies like Google, Amazon, and Ebay, well known today, were once internet startups.

The companies of the social networking boom of today, such as Facebook, LinkedIn, and Twitter, were even more recently small startups. This country is still very much at the apex of this social media boom and, as such, the demand for these services has never been higher. To meet this ever-rising demand, these companies are hiring at much higher rates than other online and computer technology industries. In statistics released by online job firm TopProspect, social networking companies have done much better than traditional online corporations have for gaining and keeping employees. For those currently graduating or looking for new work in the field of information technology, it is wise to tailor your skill set with certifications to meet these expanding needs.

Inside The Numbers: Why Social Media Is King Of The Valley
facebook-twitter-linkedin-lead-the-chargeThe rise of Facebook ushered in the social media craze of the late 2000s. After beating out Myspace for the majority of the user shares around the world, Facebook has dominated the online market for social media. Facebook has seen eight jobs gained for every job lost to a rival corporation.

Twitter, a service allowing users to post 140 character “tweets” about any topic saw the greatest job growth and retention with eleven jobs gained for every job lost. Zynga, creator of social networking games such as CityVille matched Facebook’s rate of eight jobs gained per job lost.

The Best Of The Rest
LinkedIn, a social networking site for business professionals, gained seven and a half jobs for every job lost. Groupon, an online coupon site designed to give savings to people using coupons together gained an average of almost four jobs for every one lost. What these companies have in common is their focus on social media and networking – the most popular field of internet startup to date. While these social media sites are hiring, they also have their pick of the most qualified applicants. IT Professionals who want to enter this field need to have the specialized training in internet technology services in order to have the best opportunity to get these jobs. Applicants certified in Network, Server, or SQL Database technology will be the most likely to have a leg up on getting these new positions.

QuickCert can help you land the coveted certifications mentioned above. Get in touch with us an position yourself to take advantage of this talent gold rush.

The rise of these social networking companies has taken jobs away from traditional internet technology corporations of the 1990s. Google, still the most profitable and well-known search corporation, gained only an average of 1.2 jobs per job lost. Many other major companies lost more jobs to rivals than they gained. Online auction site Ebay gained 0.8 positions for every job lost, while Microsoft Corporation gained only 0.4 jobs per job lost. Search company Yahoo was even worse off with 0.3 jobs gained per job lost, due to large corporate layoffs last year.

The Numbers Are Misleading

These sluggish numbers are not entirely negative however. Corporations such as Google and Microsoft also gained the greatest number of new employees. These corporations have also proven themselves stable over time in ways that many new social networking companies have not. These corporations still have strict hiring standards – the best way for IT professionals to increase their chances of being hired is to be certified. Certification in Windows 7, Windows Server editions, and the previously mentioned programs will only improve the odds of hiring by internet technology companies.